SAP has launched a €100 million partner-led adoption program: SAP funds projects in which qualified partners build and deploy AI agents, applications and workflows on SAP Business AI Platform. Not a pilot on a slide. A working solution in your landscape, with SAP covering the partner delivery.
In June 2026, SAP launched the Business AI Partner-led Adoption incentive, backed by a €100 million commitment. Under the program, SAP funds the delivery of AI projects by qualified partners for approved customers. The scope covers activation of SAP-built AI agents and assistants, custom agents built in Joule Studio, and AI-powered applications and workflows built on SAP Build.
Two things distinguish this from typical vendor programs. First, the deliverable is a production deployment in your SAP BTP environment, with adoption support included, so the outcome is a solution your teams actually use. Second, the funding goes from SAP to the delivering partner, which directly reduces what the project costs you.
The incentive is a pilot with a defined budget and runs for a limited period. Nominations are reviewed on an ongoing basis, and well-prepared use cases move through the process faster. A 30 minute call is enough to find out whether yours qualifies.
We take you from idea to a deployed, working solution in a funded, fixed-scope engagement:
We review your landscape and processes and identify use cases where an AI agent, application or workflow solves a real business problem.
We verify your scenario against the program criteria and work with SAP on the nomination and approval. Approval and funding decisions rest with SAP; we prepare the case so it stands the review.
A structured workshop to qualify and prioritize use cases, resulting in a project brief, architecture outline and a statement of work with clear deliverables.
We build the solution on SAP Business AI Platform, using Joule Studio for agents and SAP Build for applications and workflows, with approval gates and monitoring designed in. Deployment into your environment follows within the program timeline.
Enablement for your team, a structured adoption plan and technical support after go-live are part of the engagement, not an extra.
We tell customers when a use case does not justify an AI agent. A funded project is still your time and your data, and a solution nobody uses helps no one. Use case selection is where these projects are won.
Pick a slot that suits you. Thirty minutes, no obligation, with an architect rather than a salesperson. We will tell you honestly whether and how we can help.
The program is open to existing SAP BTP customers with an active subscription and to companies signing a new agreement for eligible SAP Business AI services during the program period. Additional commercial criteria apply, and each customer is confirmed by SAP individually. The fastest way to find out where you stand is a short call; we verify your situation against the current criteria together with SAP.
An SAP BTP foundation is required; the program is designed to build on it. If you are not on BTP yet, entering the program is possible through a new agreement for eligible services, and we can advise on whether that path makes sense for you.
Funding is paid by SAP directly to the delivering partner in defined packages, depending on the scope of the engagement. We walk you through the packages and what they mean for your project budget during the initial call.
Customers are nominated to the program and approved by SAP, and the customer selects the delivery partner. We support you through the nomination and prepare the use case so that the review goes smoothly. We cannot and do not promise funding; SAP makes that decision.
The first call costs nothing. If we proceed to a structured analysis, the scope and price are fixed up front.
The program is built for speed: after approval, deployment of the solution is expected within couple of weeks. Well-bounded use cases fit comfortably inside that window, which is also how good AI projects are run.
Transitioning from AI prototypes to enterprise-grade solutions requires both capital and a clear architectural roadmap. The SAP Business AI Partner-led Adoption program eliminates the financial friction of your first major deployment. By leveraging this incentive, organizations can deploy intelligent agents and automated workflows directly onto their existing SAP BTP infrastructure, with SAP covering the partner delivery costs. The objective is not to build another proof-of-concept, but to move rapidly from nomination to a live, governed AI application that delivers immediate, measurable business value.
An AI assistant is only as effective as the business processes it can actually reach. Whether you are orchestrating workflows through SAP Build, deploying custom agents in Joule Studio, or connecting third-party systems via Workato and n8n, reliable data access is the prerequisite for artificial intelligence. We ensure your foundational architecture – from API management to event streams – securely supports these new capabilities. By designing robust governance and implementing dedicated monitoring tools like Amphi from day one, we guarantee that your SAP-funded AI agents operate predictably, transparently, and safely within your enterprise landscape.
